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New York: Designer Sara Ouhaddou demonstrates Moroccan traditional craft techniques to the residence of artists in Brooklyn

Thursday, 06 August 2015

Making use of traditional techniques to craft modern objects could be the credo of the Franco-Moroccan designer Sara Ouhaddou taking part this summer at the International Studio and Curatorial Program (ISCP) in New York.

Dedicated to the preservation and reinterpretation of fading craft techniques, Sara Ouhaddou uses them in her practice of contemporary art. In collaboration with craftsmen from Brooklyn, the designer will work her favorite materials, textile and ceramic tiles as well as glass.

The artist hopes through this American summer experience, to raise the value of the glass production market increasingly abandoned in Morocco. She also wants the revival of traditional Moroccan glassware techniques for local artists.

Yet Sara Ouhaddou is not new to artist residencies. This Franco-Moroccan graduate of the Olivier de Serres school in Paris recently participated in the 2015 Atla(s) residence, where she collaborated with the Berber communities to revive traditional weaving techniques.

Long before that, the designer who has worked for the brand Lancôme worked in 2014 as part of Trankat artists residence of Tetouan with Maalem embroiderers and with students of the School of Arts and Crafts (Dar Sana 'a) on the Tetouanese embroidery to design sweaters or T-shirts.

Wherever she goes, Sara Ouhaddou tries to bring up to date fading techniques and materials no longer used. The young woman is also trying to design a tool for economic, social and cultural development for businesses whose economic activity is declining. This may become a new way for the rehabilitation of traditional Moroccan craftsmanship techniques.

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